The Legacy and Innovation of True Commercial Refrigeration

Imagine a time when the idea of using residential refrigeration technology in the commercial sector was just a dream. That’s where my grandfather’s story begins. His vision laid the foundation for what would become a pioneering force in the refrigeration industry. The founder of True Refrigeration was a World War II pilot. He flew the strong C-47 and knew about endurance and reliability. These principles were built into the core of True Refrigeration's early products. These products were made to handle tough conditions and last for many years. True values its legacy of durability and innovation. This is a tradition they continue to build on today.

Being a leader in the industry comes with great expectations. Every new product that True introduces must have something special. It should include a feature or idea that no one else has thought of. It's not just about making a better refrigerator. It's about changing every part, from the doors to the LED lights. Our mantra? Build to last. We’re constantly asking ourselves, “How can we improve?” Our focus on detail makes sure True customers have a unique experience with our machines. This is a key part of our brand.

Commitment to Innovation and Efficiency

True Refrigeration commitment to innovation is unwavering and deeply embedded in their mission. Their focus on creating products that are not only high-performing and high-quality but also energy-efficient. This isn’t just a checkbox for us; it’s a core part of who we are. True has led the way in using R290 refrigerants in the U.S. This change has greatly improved energy efficiency and lowered the potential for global warming. R290 has a global warming potential of just three, a stark contrast to the 3,900 found in older fluorinated compounds. Talk about making a difference! True is proud to be part of a big change toward more sustainable practices. We hope to set an example for others in the industry.

In the world of technology, True is always looking for new materials and systems. These can help improve the efficiency and effectiveness of our products. Smart technology, IoT integrations, and real-time monitoring systems are just a few areas where we are making strides. By using these new technologies, we want to give our customers better control and insights into their refrigeration systems. This will help them achieve optimal performance and save energy.

Building Relationships and Ensuring Customer Satisfaction

At the heart of True’s success is our steadfast dedication to customer satisfaction. True believes that peace of mind is what our customers want. The True brand is known for its reliability. Our customers trust us to keep their businesses running smoothly. We do this through product support, warranty services, and parts availability. We take pride in solving problems. We always go the extra mile to keep our customers satisfied and happy.

True Refrigeration has set a new standard in commercial refrigeration. They offer a new warranty on all Hydrocarbon Units. Let's dive into the details of this impressive 7-year labor, 7-year parts, and 7-year compressor warranty.

What does the 7-year labor warranty cover?

True Refrigeration offers a 7-year labor warranty. This means they will cover any labor costs for fixing your commercial refrigeration unit for 7 years. This means that in the rare event of a malfunction, you can rest assured that your repair costs will be taken care of.

What is included in the 7-year parts warranty?

True Refrigeration goes above and beyond by offering a 7-year parts warranty on their Hydrocarbon Units. This means that any necessary replacement parts for your refrigeration unit will be covered for a full 7 years. This level of coverage provides peace of mind and demonstrates True Refrigeration's commitment to quality and durability.

How does the 7-year compressor warranty benefit customers?

One important part of a refrigeration unit is the compressor. True Refrigeration supports the reliability of their compressors with a 7-year warranty. If your compressor breaks during the warranty period, True Refrigeration will pay for the repair or replacement. This level of protection is the best in the industry. It shows that True Refrigeration believes in the long life of their products.

Why is True Refrigeration's warranty a game-changer?

True Refrigeration offers a 7-year warranty on labor, parts, and compressors. This sets a new standard for commercial refrigeration makers. This warranty gives customers peace of mind. It also shows True Refrigeration's commitment to making high-quality, reliable products. Customers can trust the long-lasting performance of True Refrigeration's Hydrocarbon Units. They are supported by a top warranty.

True's refrigeration customer service team is comprised of industry veterans who have been with us for decades. They’re the kind of people who know our customers by name, providing personal touches that make all the difference. Building strong, meaningful relationships is not just a business strategy, but a core value we emphasize every day. We know that our success is closely tied to our customers' success. We are dedicated to helping them in every way we can.

True also engage with our customers to gather feedback and insights that drive our product development and innovation. By understanding their needs and challenges, we can improve and provide solutions that are effective and exceed expectations. This customer-centric approach has been a key driver of our longevity and success in the industry.

The Family Behind the Brand

True is more than a brand; it’s a family business in every sense of the word. Steve Trulaske saw my grandfather’s strong work ethic and passion for True. These values have been passed down through generations. True Refrigeration feels a strong duty and passion to continue this legacy. We do this not just for our family, but for the many families who depend on us. We are dedicated to excellence. This honors the great leaders who came before us. It is also a promise to those who will help move the brand forward.

The True team is like a family, supporting each other to achieve collective success. From the beginning of the production line to the end, everyone contributes their unique skills and talents. This teamwork is what makes us different. It helps us maintain high quality and consistency in our products. Each team member is encouraged to take initiative and help with our shared goals. This creates a culture of innovation and ongoing improvement.

The familial atmosphere extends beyond our employees to our partners and suppliers. True views these relationships as part of our family. We work closely with them to make sure every part of our products meets our high standards. This small team is important for us. They help us keep our promises. They also help us stay a leader in the industry.

Discover True's Innovative Products

Are you looking to elevate your business with top-notch refrigeration solutions? Explore our range of products designed with innovation and reliability in mind. Whether you need a True Freezer, a True Refrigeration unit, a True Sandwich Prep Table, or a True Pizza Prep Table, we’ve got you covered. Let us help you find the perfect solution for your business needs.

In the end, it’s about keeping a tradition of excellence and innovation. This is driven by our passion for quality and our commitment to customers. That’s the True way. As they look ahead, they are dedicated to expanding what is possible in commercial refrigeration. True is excited for the journey ahead. They invite your restaurant to join them. Together, they will innovate, evolve, and thrive.