Your
glass door merchandiser may just be the most effective salesperson and marketer for grab-and-go beverages. Believe it or not, it holds the power to sway customers' spontaneous purchase decisions more than any human being. Have you ever been to a convenience store for gas but ended up buying a bottle of water or soda pop you had no intention of buying? Or had plans to buy $3 worth of nails but left the hardware store with a Visa charge of over $100? We've all been there. These are the results of the successful marketing efforts of such businesses.
Remember, you eat with your eyes first. Displaying the food attractively is half the battle. If a food item looks unappealing, it's unlikely for it to make it to the customers' plates.
Every food product we specify and sell is tied directly to its marketing aspects. Refrigerated merchandise cases are a perfect example and are in high demand in various food retail outlets like bakeries, meat markets, schools, C-Stores, and grocery stores.
Merchandiser Refrigerator
The secret to selling more of your offerings is displaying them so elegantly that customers just can't resist. This means a merchandise case that shows off the products, illuminates them, has easy access to them, keeps them at proper temperature, and doesn't break the bank. Features like adjustable shelves, ventilated refrigeration, LED interior lighting, automatic evaporation, digital temperature control, and air defrost help you stay on top.
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